Let’s talk about the new James Bay video

A weirdly mesmerising video from the hat-loving troubadour

We really need to talk about the new James Bay video.

Firstly, some context. James Bay‘s new single is called Best Fake Smile, and it really is a very good song. It’s about a woman who doesn’t really like her job in a bar, so she decides to walk out.

 

 

Pretty simple, right?

We’d say so too. A fairly easy song to make a video for, surely? Get a pub, some peanuts, a load of drunks, and a pissed-off barmaid, and you’re pretty much set.

No way. That would be FAR too simple. Instead, James and his team decided to throw a party in a garage, add a load of psych-rave lighting, and throw a disco ball in there for good measure. Let’s see how things panned out:

 

The video opens with some fairly standard smoulder

 

 

But then this happens…

 

 

And we’ve got no idea what’s going on

 

But dammit, we like it. Party on, James!